CHOOSE THE SUPPORT YOU NEED

FROM MARKETING LEADERSHIP & STRATEGY TO ONE-OFF PROJECTS & WEBSITES

If you’re running a business with 10–100 people, you probably already have some marketing in place – a Marketing Exec, a bit of SEO (search engine optimisation), email campaigns, maybe paid ads.

What you don’t have is a senior marketing brain on the leadership team to: Set a clear direction; Join the dots between channels; Help your junior marketer focus on the work that actually supports sales.

That’s where I come in. I work as a fractional Head of Marketing / CMO – senior marketing leadership for a fraction of the cost of a full-time hire. Or can complete one-off projects for a set fee.

My day rate sits between £500–£600/day + VAT, and I package that into a small number of simple, transparent offers.

TELL ME ABOUT YOUR SITUATION
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FRACTIONAL HEAD OF MARKETING (RETAINED SERVICE)

For founder-led SMEs who want ongoing senior marketing leadership alongside their existing marketing resource.

I act as your part-time Head of Marketing: shaping strategy, giving your Marketing Exec clear direction, and making sure marketing actually helps you hit sales and revenue targets.

All packages include:

  • A monthly planning session with you (and sales, if relevant)

  • Clear priorities and focus for your Marketing Exec

  • Review and input on key campaigns, content and comms

  • Email/Slack/Teams support for quick questions in between

Minimum 3-month commitment (most clients end up at 6–12 months).

  • From £1,100/month + VAT
    (around 2 days of my time per month)

    Best if you:

    • Have a capable Marketing Exec or generalist already in place

    • Need senior direction and quality control, not heavy implementation

    What this typically includes:

    • 1 x monthly strategy and planning session (60–90 minutes)

    • A simple, written priority plan for the next month

    • Review and feedback on key campaigns, emails, or content

    • Email/Slack support for your Marketing Exec when they’re stuck

  • From £1,650/month + VAT
    (around 3 days of my time per month)

    Best if you:

    • Have a junior or mid-level marketer who needs more hands-on coaching

    • Want stronger alignment between marketing and sales

    What this typically includes:

    • Everything in Starter, plus:

      • Extra time each month to dig into campaigns and performance

      • Direct coaching sessions with your Marketing Exec (e.g. monthly 1:1)

      • Help with shaping messaging, offers and campaign ideas

      • Support pulling together reports for owners/boards

  • From £2,200/month + VAT
    (around 4 days of my time per month)

    Best if you:

    • Are serious about using marketing to drive growth over the next 12–18 months

    • Want a senior marketing presence “in the room” regularly with your leadership team

    What this typically includes:

    • Everything in Standard, plus:

      • More regular involvement in key meetings (e.g. monthly leadership / board where marketing is on the agenda)

      • Hands-on help shaping major campaigns, product launches or brand work

      • Closer collaboration with sales and operations to keep everyone aligned

Tell Me About Your Situation
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Marketing Leadership & Coaching

From £600–£800/month + VAT

For SMEs who don’t need an ongoing fractional Head of Marketing, but do want their Marketing Exec to step up from “order-taker” to confident, commercially-minded marketer.

Best if you:

  • Have someone in a Marketing Exec / Co-ordinator role

  • Want them to grow without you becoming their de facto mentor

What this typically includes:

  • A monthly leadership & planning session (you + Marketing Exec)

  • A monthly 1:1 coaching session with your Marketing Exec

  • Light support in between for questions and sanity checks

We focus on:

  • Helping them think more strategically (not just ticking boxes)

  • Giving them frameworks and feedback so they can drive revenue, not just activity

  • Building their confidence to push back, prioritise and say “no” where needed

This can be standalone, or combined with one of the fractional Head of Marketing packages.

Tell Me About Your Situation
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Marketing & Messaging Reset

One-off project – from £2,500–£3,500 + VAT

A focused 4–6 week engagement to get you from “lots of marketing activity, not much to show for it” to a clear, written-down plan that your team can execute.

Best if you:

  • Feel your marketing has drifted and lost its edge

  • Don’t have a clear story, position or plan everyone agrees on

  • Want to fix the fundamentals before committing to a retainer

What this typically involves:

  • A review of your current marketing and sales materials

  • Workshops with you (and key team members) to clarify:

    • Who you’re really trying to reach

    • What you want them to do

    • What makes you different

  • A practical 3–6 month marketing plan:

    • Channels to focus on (and which to stop)

    • Campaign ideas and priorities

    • Simple reporting so you can track progress

You can use this as:

  • A standalone reset your team runs with, or

  • The starting point for a fractional Head of Marketing engagement.

Tell Me About Your Situation
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Hands-on delivery & projects (optional add-ons)

Most of my value is in senior thinking, leadership and structure, not in becoming a cheap content machine. That said, there are times when it makes sense for me to be hands-on with specific pieces of work or building a small website.

Examples:

  • Core messaging and website copy for your home/about/services pages

  • A flagship content asset (e.g. guide, playbook, event campaign) or Sales enablement materials (one-pagers, decks, email sequences)

  • AI enablement, comms and process work: training AI email templates, AI-assisted workflows, better briefing and approval processes

These are usually scoped as fixed-fee projects on top of any retainer.

As a guide:

Implementation projects typically start from £800–£1,500 + VAT
for a clearly defined piece of work.

A simple website will cost around £900-£1,900 + VAT plus hosting fees (paid separately).

We’ll agree scope, deliverables and timeline upfront so there are no surprises.

Tell Me About Your Situation

TELL ME ABOUT YOUR SITUATION

Use this form to tell me a bit about your business, your current marketing setup, and what you’d like to change.

I’ll reply with a suggestion for a short call and a couple of ways I might be able to help – or I’ll tell you honestly if I’m not the right fit.